GO Fest Blew Up in 2017 Setting Attendance Record

When the Roanoke Regional Partnership, Roanoke Outside and Roanoke Parks and Recreation founded the Anthem GO Outside Festival seven years ago, the aim was to build a festival that would leverage our outdoor reputation to attract business and investment. We were on to something big.

National manufacturers from Keen to The North Face were a few of the 100+ vendors on hand for the three-day event in mid-October, many sending company representatives to the region for the first time. This provides an opportunity for even more people to see what the region has to offer, and GO Fest helps outdoor businesses get in front of new customers.

This year’s festival was the biggest to date with attendance up 20 percent and more than 36,000 people on site. Here are “the numbers” from the Anthem GO Fest 2017.

  • 36,000 attendees (20% increase over 2016)
  • 112,000 Website Visitors in One Week
  • 161 Activities Onsite
  • 14,000+ Social Media Followers
  • 190 Vendors (Sold Out for 2017)
  • 307 Scheduled Events
  • 18,600 Beers Sold (150 Kegs)
  • **Voted Top Festival by Blue Ridge Outdoors Readers (Three Years in a Row!)

Admission to GO Fest is free thanks to plenty of generous sponsors, making it an accessible weekend of fun for everyone.